Persona Creation & User Research
Flowmaze helps you design for real people not assumptions. Our user research and persona creation services uncover what your users truly need, think, and expect. By aligning your product decisions with actual user behavior, we reduce risk, improve usability, and drive results.
Our Research & Persona Services
We gather insights, validate assumptions, and build detailed personas to guide every design and product decision with clarity and empathy.
User Interviewing & Discovery
We talk to real users and stakeholders to uncover motivations, pain points, and behavior patterns that drive product interaction.
Persona Creation
We craft detailed personas complete with goals, frustrations, and behaviors so your team designs with clear user context.
Journey Mapping
We visualize the user journey across your product or service, identifying emotional highs, drop-off points, and friction areas.
Heuristic Analysis
We conduct expert UX evaluations of your product to find usability issues and align features with real-world use cases.
Survey Design & Data Collection
We create and analyze UX-focused surveys that surface key user priorities, blockers, and conversion insights.
Why Flowmaze for Research & Personas?
We combine qualitative and quantitative methods to give your team deep, actionable user understanding without fluff or guesswork.
Real Voices, Real Insights
We don’t rely on assumptions, we go straight to the source with interviews, surveys, and usage analysis.
Personas That Actually Guide Design
Our personas aren’t generic avatars; they’re tailored to your product’s goals and customer segmentation.
Aligned with Business Goals
We connect user needs with KPIs like retention, engagement, or conversion aligning empathy with results.
Faster UX Validation
Research reduces wasted time in design cycles by clarifying what users want upfront.
Custom-Tailored Approach
We adapt research methods based on your industry, audience, product type, and timeline.
Designed for Agile Teams
A Snapshot of Our Research & Persona Process
01
Stakeholder & Market Alignment
We begin with internal interviews and industry research to align user goals with business objectives.
02
User Interview Planning
We define user segments, prepare interview guides, and schedule discovery sessions with real or ideal users.
03
Insight Analysis & Affinity Mapping
We synthesize notes, tag themes, and identify key pain points, goals, and behavioral trends.
04
Persona Creation
We create visual, narrative-rich user personas with names, goals, frustrations, context, and UX-specific insights.
05
Journey Mapping (Optional)
06
Insights → Design Briefs
We translate findings into actionable design priorities aligning your team before screens are built.
Use Cases for UX Research & Personas
Frequently Asked Questions
A user persona is a fictional, yet research-based representation of your ideal customer outlining their goals, needs, and behaviors.
Yes. We base personas on user interviews, surveys, analytics, or stakeholder insights not generic templates.
Absolutely. We can work with internal teams, early adopters, or even conduct competitor analysis to simulate early personas.
Basic personas can be built in 1–2 weeks. More complex research-driven personas with journey maps may take 3–4 weeks.
Yes and they should be. We recommend revisiting personas and journey insights as your product or market evolves.